Q magazine's brand identity is that they are a modern, up to date magazine. It focuses it's content on current popular artists from many genres. Q think that the most popular music or artists at the moment is important, and something that people need to know. The core readers would be young people, as they are more up to date with what's popular, so they would be aged between 15-30. The core readers will also like pop, rock, indie and artists from other genres. There are always interviews in Q, along with articles about live shows and new albums. Their layout features bold colors to make it stand out against the rest.
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