Thursday, 16 October 2014

Target Audience Questions

What genre of music magazine are you going to be constructing? 

The genre of my magazine will be acapella. 

Will it be for a mainstream or niche audience? Why?

My magazine will be for a niche audience because acapella isn't really mainstream and it's quite a small genre compared to pop or rock. 

Is it similar to any existing products or is it going to be different? Explain how and why.

It's going to be different because there isn't any acapella magazines out there that you can buy from your local shop, so it's going to be very different. 

Who will the core reader of your magazine be? What artists do they like? How do they dress? Where do they 
shop? What products do they own or aspire to own? How do they spend their time? Try and establish a profile of who they are.

The core reader of my magazine will be people that are fans of acapella music, and will probably like artists such as Pentatonix, Cimorelli, Nota, and other artists that do acapella music. Acapella music doesn't really have a way for people to dress, because they cover different genres of music and there isn't really a set place where they would shop either. They probably spend a lot of their time listening to music and being creative. My target audience are going to be energetic, lively, people who like going out and who also like things such as technology, gigs, live music, festivals, watching the latest film or TV Show and similar things. 

Who will be your primary and secondary audience?

My primary audience will be people who are fans of acapella music, because that's who I'm aiming my magazine at. My secondary audience will be people that enjoy different types of music and also creativity. 

What will their age ranges be?

The age range of the people who read my magazine will be wide, from 13 - 25, as acapella music can be enjoyed by everyone. 

What will be the gender mix?

The gender mix will be a mixture of male and female, with mainly females reading it.

What will be the socio-economic mix?

The socio-economic mix will be people who are from the C2/D/E group, because they have more time to listen to and enjoy music. 

How do you know this?

I know this because a lot of people who are in the A/B group are older people who are professionals, who enjoy music more suited for their age and what they grew up with, rather than new music that is coming out now. 

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